Copytier
A solo AI marketing agency for home service contractors.
Overview
I founded Copytier in January 2025. It is a one-person AI marketing agency for California home service contractors — websites built on Next.js and Supabase, lead generation built on cold email and paid ads, and a productized service stack designed to ship a contractor from no site to live in four to six weeks.
The problem
California contractors get squeezed between templated DIY sites that don't rank and full-service agencies that disappear after launch. The opening: a one-operator agency that builds performance-grade Next.js sites, runs the acquisition system, and charges contractor-friendly prices because AI absorbs the cost of a team.
Process
- 01
Built the Copytier site, the brand, the pricing pages, and the client onboarding flow myself on Next.js + Supabase + Vercel
- 02
Authored a proprietary starter template so each contractor build starts from a hardened, SEO-native baseline
- 03
Wired Claude-powered copy and SEO pipelines so a full site can be drafted, audited, and deployed inside a single sprint
- 04
Built the outbound side: Apollo + Instantly cold email infrastructure, 300–500 contacts per acquisition cycle
- 05
Layered paid acquisition on top — Google Ads, Facebook Ads — and tuned the funnel to a 7:1 ROAS
- 06
Onboarded and delivered five client sites; each is now averaging roughly 1,000 daily visitors
Solution
A repeatable agency: a proprietary Next.js starter, an AI-assisted copy and SEO pipeline, and a cold outbound acquisition engine. Clients get custom websites with embedded AI widgets, transparent reporting, and a four-to-six-week build window — at prices that work for a contractor P&L.
Results
Five live client sites, each pulling roughly 1,000 daily visitors. 7:1 ROAS on paid acquisition. $72K+ in combined revenue across all ventures, with Copytier accounting for the majority of recurring work. Operational since January 2025 and actively taking new clients.